Bally’s Announces Rebrand of Online Casino and Resort in Delaware
Bally's Corp. continued its rebranding push of properties across the country on Monday by officially renaming Dover Downs Hotel & Casino to Bally’s Dover Casino Resort and implementing its all-new Bally Rewards players club program in the process.
Bally’s is a major player among real money online casino operators in the United States with 13 properties across 10 states, including one racetrack (Arapahoe Park in Aurora, Colorado).
All rebranding of Bally’s properties has taken place within six months.
For this Delaware rebrand, the exterior and interior signage will be updated in December, along with gaming chips, table game layouts, etc.
“We are proud to bring the Bally's brand to Dover,” said George Papanier, the president of retail at Bally’s. “I’d like to thank the State of Delaware for its collaboration throughout this process, and I'd also like to recognize our team members for their contributions to this significant endeavor.”
Starting today, guests can pick up their new players club cards at Bally’s Dover. Those cards will come with all existing rewards already transferred.
To start the new year, the casino will have an incentive of a $100,000 Bally’s Capital Club Card Buy Back. Cardholders can drop off their Capital Club Card into the drawing drum. Every Friday in January a drawing will be held and 20 winners will receive between $500 and $2,000 in cash from 6-10 p.m.
The property also will celebrate with a $1,000,000 Ballyverse Cash & More Giveaway with all Bally Rewards club members to commemorate the initial rebrand on New Year’s Day. By playing casino games, members get a chance to win up to $1,000 in Free Slot Play or a chance to play for a grand prize of $1 million. Eligible entries can be earned from 8 a.m. on Dec. 31 to 10:45 p.m. the next day. Bally Rewards members must check-in at a promotional kiosk between 6-11 p.m. that night to be eligible for the prize money. Thirty winners will be drawn starting at 6 p.m.
The live harness racing meet at Bally’s Dover started on Nov. 1 and runs through March 31, 2022.
Bally’s Dover will announce its official plans for a grand celebration for its new rebranding and enhancements during the first quarter of 2022.
The calendar year of 2021 certainly has been jam-packed with online casino news for Bally’s and throughout the U.S. market.
Still Waiting for Delaware’s October Numbers
The First State still has not announced its sports wagering handle and revenue figures for October. Delaware’s September sports betting handle jumped 161.8% over the previous month, and its total sports betting revenue surged by 606% over that same span.
The $7,869,679 wagered in the state’s three physical sportsbooks was the highest number since January, and the $5,833,076 wagered through sports lottery retailers was a high for 2021 as well.
The total September sports betting handle in Delaware of $13,702,755 easily outpaced the state’s August total of $5,233,471. During football season, Delaware offers football parlay cards at more than 100 lottery outlets. The state's three sports betting outlets are available year-round.
In announcing the soaring figures for sports wagering handle so far this year, Delaware Park in Wilmington has taken in $33,704,381, Harrington Raceway has a handle of $13,952,004 and Dover Downs' total action is $13,392,321.
Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene with emphasis on NJ and PA. He also currently is a part-time writer for the high school sports department for NJ Advanced Media (NJ.com) in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.