The Raiders have become the latest NFL team to partner with a casino. On Monday, Oct. 14, the San Manuel Band of Mission Indians announced a partnership with Allegiant Stadium and the soon to be Las Vegas Raiders.
The announcement was made during a private event in Las Vegas at the Raiders Preview Center in Town Square. Those in attendance at the private event included members of the San Manuel Band of Mission Indians, San Manuel and Raiders Executives, and former Raider Leo Gray.
The deal lists the San Manuel Casino, located 60 miles east of Los Angeles in Southern California, as a Founding Partner of Allegiant Stadium and a proud sponsor of the Raiders beginning with the 2020 NFL season.
The San Manuel Band of Mission Indians’ construction subsidiary is building the arena. Allegiant Stadium will hold 65,000 fans and host major sporting events and happenings beyond Raiders’ games, such as concerts, the Pac-12 Championship Game, the Las Vegas Bowl, and the arena will be the future home of UNLV Football.
Terms of the deal have yet to be disclosed, but Tribal Chairwoman Lynn Valbuena stated that San Manuel Casino signage would decorate the stadium and the tribe has attained a luxury suite in the arena.
Raiders President Marc Badain remarked on the partnership at the Raiders Preview Center, the Las Vegas Review-Journal reported.
“We’ve talked often about how this project is going to be transformative, transformative for the city, transformative to this region, transformative to the Raiders and also transformative for those that chose to be part of this project and a part of this building.”
Badain added that the Raiders have had a long history in being in multiple markets, stating that their history with Los Angeles is a significant one. He said that the Raiders hold a strong fan presence in the Southern California area, “so much so that a significant portion of our PSL holders are coming from that region. It’s a great tie-in and a great brand. San Manuel does wonderful things in that community.”
With sports betting becoming more mainstream and with numerous states adopting it, many NFL teams have formed casino partnerships over the past year. The first NFL and casino alliance came in September 2018 between the Dallas Cowboys and the WinStar World Casino in Oklahoma.
Just last month, the San Francisco 49ers partnered with Cache Creek Casino Resort. Other NFL teams with casino agreements include the Atlanta Falcons, Baltimore Ravens, Green Bay Packers and the New Orleans Saints.
San Manuel Casino has partnerships with nine other professional sports teams, including the Los Angeles Dodgers of the MLB, the Los Angeles Chargers of NFL, and the Anaheim Ducks and L.A. Kings of the NHL.