The state of Pennsylvania’s new regulated online casino industry is in full swing as a prominent gambling provider just inked a deal with a major global gaming giant.
Penn Online Entertainment, LLC, a subsidiary of Penn National Gaming’s Penn Interactive Ventures has signed on as a customer for NetEnt, a world leader in digital casino solutions.
It’s a busy time for Erik Nyman, Managing Director NetEnt Americas, as the company continues its expansion into the growing U.S. gambling market.
“This deal marks NetEnt’s first customer signing for Pennsylvania and is an important step in our growth strategy in North America. I look forward to our collaboration with Penn National and believe that our entertaining online games will be much appreciated by players in Pennsylvania.”
Sr. Vice President of Penn National Gaming Chris Sheffield was equally optimistic about the deal and its prospects for the young Pennsylvania industry.
“We are pleased to offer NetEnt’s portfolio of online games to our HollywoodCasino.com customers and look forward to partnering with NetEnt to launch online gaming in Pennsylvania.”
The agreement comes in the wake of the massive success of New Jersey’s online gambling market, and the sweeping legislative efforts of the Keystone State to keep up with the Joneses, so to speak.
Nyman said the company has “enjoyed success in New Jersey and believe that this will continue in Pennsylvania.”
“We are excited to continue our strategic expansion in the US…We will launch with a mix of our table games, video slots, jackpot games and unique features like free spins that have been greatly appreciated by our customers and their players. Our ambition is to be live in Pennsylvania as soon as the market opens.”
NetEnt maintains a huge global presence operating in Malta, Sweden, Poland, the Ukraine, United States, and Gibraltar where it offers unmatched services and a vast array of games to players in over 200 online casinos worldwide.
Penn National will offer online gambling hosted by its Hollywood Casino location and platform. The casino is one of several entities to secure an online gaming license which were recently made available thanks to state legislation. The other license applicants include Harrah’s, Sands Bethlehem, SugarHouse, Mount Airy and Valley Forge.
The market has yet to officially go live, but the process has been in the works since November of 2017 when Pennsylvania passed a comprehensive package of gambling related legislation.
The legislation granted 12 operators the opportunity to become the first in the state to offer online gaming through the usage of online platforms, known as skins.
At the time Joe Weinert, executive vice president of the Spectrum Gaming Group, made note of the move as one of the more substantial of its type in any U.S. state ever.
“This is one of the most aggressive expansions of gambling we’ve seen in any state." He added that the new law "...could bring in a significant amount of revenue for the state, especially in the form of internet gaming.”
Over the course of the past year, the licenses have been doled out by the Pennsylvania Gaming Control Board with each property given the right to host online poker, online slots and online casino table games.
These were offered at a price of $10 million for a package with all three options included or individually at around $4 million a piece.