New Hampshire Vaults Well Past Its Sports Betting Records in October

By Jim Tomlin

New Hampshire joined the parade of state shattering sports betting records in October.

The Granite State’s sports wagering handle for the month was $98,191,306 and the mobile handle was $68,132,951.

Those numbers flew past the records that New Hampshire set in September, when the state reported $68.1 million in total sports betting handle and $50.5 million in mobile handle.

The total handle was a 44.1% increase from September and more than double, 108.7% higher, compared to October 2020, when it was $47.1 million. As for the mobile number, it was up 35.0% from September and 69.4% higher than October 2020 ($40.2 million). There are no real money online casino options in the state but the popularity of mobile sports betting is certainly a boost in New Hampshire.


New Hampshire Sports Betting October vs. September

Total handle Mobile handleRevenue (GGR)
October$98.191M$68.133M$5.409M
September$68.123M$50.461M$3.767M
Change Up 44.1% Up 35.0% Up 22.4%

Here are 3 takeaways from a memorable month in New Hampshire sports betting:

Other Records Also Fall

Not only did the handle records go by the wayside in October, so did the mark for gross gaming revenue.

October’s GGR was $5,409,197, a 22.4% increase from September’s $4.4 million and 28.7% higher than the $4.2 million from a year earlier. The state record had been $4.77 million, set in November 2020.

The state also collected a record for its revenue share, $2.56 million, according to the New Hampshire Lottery.

That broke the mark of $2.32 million, set in November 2020. October’s state revenue share was 35.7% higher than September ($1.89 million) and up 27.9% from October 2020 ($2 million).

A Month of Sundays (and Saturdays)

The fact that NFL betting, college football and postseason baseball were in full swing certainly was the top factor in such huge October numbers. For starters, the region’s interest in the New England Patriots always draws bettors. The NBA and NHL seasons also began, helping to spark interest.

So did a quirk in the calendar.

There were five NFL Sundays and five college football Saturdays in October, maximizing opportunities to bet on America’s most popular sport (and most popular sport on which to wager).

There will also be five NFL Sundays in January, with the end of the regular season and the first three rounds of the playoffs. If the October record stands until then, it could well fall in January. By then college football will be down to a handful of bowl games, but they’re mostly the biggest ones, including the College Football Playoff national title game.

Banner Month All Around Country

The confluence of events that appeal to bettors in the U.S. market, and the fact that there are more options than ever, has led to records for sports betting handle falling in numerous states.

In New Jersey, the distinction of becoming the first state to go over $1 billion in sports betting handle for a month, achieved in September, was just a stop on the way to bigger things. In October, the state blasted past that with a handle of $1.3 billion, setting a state and national record again. That easily outdistanced the previous mark of $615.3 million in January.

The same was true in Pennsylvania, which set a new sports betting handle record at $776 million, one of the 10 best figures ever in the U.S. market.

The nascent sports betting market in Michigan also blew past its high-water mark, recording $497.6 million in handle for sports wagers. That easily surpassed the $386.8 million from September.

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Jim Tomlin
Jim Tomlin has more than 20 years of experience in sports journalism as an editor and writer. He has covered pro and college sports from football, baseball, basketball, soccer, golf, motorsports and more for publications such as the Tampa Bay Times, SaturdayDownSouth.com, SaturdayTradition.com and FanRag Sports.
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Jim Tomlin has more than 20 years of experience in sports journalism as an editor and writer. He has covered pro and college sports from football, baseball, basketball, soccer, golf, motorsports and more for publications such as the Tampa Bay Times, SaturdayDownSouth.com, SaturdayTradition.com and FanRag Sports.
... Read More