Swedish casino gaming developer NetEnt launched its popular line of interactive online casino games last week in Pennsylvania after the state’s regulated online casino market went live on July 15.
Earlier this year, NetEnt, through its subsidiary NetEnt Americas LLC, was granted an Interactive Gaming Manufacturer Conditional License by the Pennsylvania Gaming Control Board (PGCB).
That meant the company could diligently focus on making customer agreements with gambling operators in the state so it could be ready to launch its assortment of online casino games as soon as the market went live in the state.
To that end, NetEnt was successful.
NetEnt’s westward expansion into the U.S. online casino market received another huge feather in its cap by going live in the Keystone State last week. After all, Pennsylvania is the fifth most populous state behind California, Texas, Florida and New York. Also, Pennsylvania is just the fourth state to regulate digital casino gambling in the US.
With 12.8 million residents, the state represents an ample opportunity for companies such as NetEnt who are seeking to enter this brand-new online casino market in the U.S. to solidify its standing early among its competitors.
“I am very pleased that the market in Pennsylvania has now opened. We are one of the few online casino suppliers offering our games right from the start, and I am convinced that our award-winning online casino games will be much appreciated by players in Pennsylvania,” Erik Nyman, Managing Director of NetEnt Americas LLC, said in a press release.
The company has won numerous awards over the years for its mobile and digital casino products, including the honor as Online Casino Supplier of the Year at the Global Gaming Awards in 2018. NetEnt’s entry into the Pennsylvania gaming market should help the company continue its long run of success as one of the world’s leading slot and table game producers.
NetEnt was founded in 1996 in Stockholm, Sweden, as a casino software developer and gaming supplier to operators around the world. NetEnt employs 900 people across its offices in Malta, Stockholm, Kiev, Krakow, Gothenburg, Gibraltar and New Jersey.
A global leader in online casino game technology, NetEnt’s foray into the U.S. gaming market began in September 2015 when New Jersey regulators granted the company a transactional waiver to supply the state with its assortment of online casino games.
This year, New Jersey granted NetEnt a permanent license through the New Jersey Division of Gaming Enforcement. That victory seems to have set the course for an emboldened company to seek the same types of licenses and opportunities in other states.
Also this year, Penn Online Entertainment, a subsidiary of Penn National Gaming’s Penn Interactive Ventures, became a customer for NetEnt.
NetEnt now has a foothold in both New Jersey and Pennsylvania, the two most populous U.S. states to allow online casino gambling.