Horseshoe Casino Name Returning to Vegas As Part of Renovation
The Bally’s Las Vegas casino will be rebranded as Horseshoe Las Vegas, returning one of the most famous names in the city’s history to The Strip.
Caesars Entertainment announced Wednesday the rebranding would be part of a major renovation to the facility, which is the host of this year’s World Series of Poker.
The renovation will include a redone exterior and casino floor space, plus new dining and entertainment options, according to a media release from Caesars.
Horseshoe a Longtime Name in Las Vegas Gambling
According to the Las Vegas Review-Journal, the original casino with the name, the Horseshoe Club, opened in the city in 1951. That was at an early stage in the town’s transformation into a gaming and entertainment magnet.
"At Horseshoe, it's all about the gambler. Since 1951 Horseshoe Casinos have been home to the best odds, highest limits, and biggest jackpots," property general manager and senior Vice President Jason Gregorec said in the release. “So, it's fitting that we bring Horseshoe back to Las Vegas, and right on the Las Vegas Strip.
“Holding to the Horseshoe tradition of providing impeccable service, our guests will see the property transform over time, ensuring we aren't disrupting the excitement while we make the transition."
New Host For World Series of Poker
The Horseshoe rebranding will happen in time for the facility to host the prestigious World Series of Poker in 2022. The WSOP was a hybrid of online poker and an on-site event last year because of COVID-19 restrictions.
The first World Series of Poker was held at the original Horseshoe in 1970. The main event had been held at The Rio All-Suite Hotel & Casino in recent years.
"We couldn't be more excited to see the World Series of Poker return to Horseshoe," Ty Stewart, SVP and Executive Director of the WSOP, said in the release. “Horseshoe is where it all began for WSOP. It's always been a brand for gamblers and card players. As we move WSOP to the Las Vegas Strip for the first time, that it will happen at Horseshoe makes it incredibly special."
This year’s WSOP tournament is scheduled for May 31 to July 19. The renovation project should be done by the end of 2022, according to the release.
Jim Tomlin has more than 30 years of experience in sports journalism as an editor and writer. He has covered pro and college sports from football, baseball, basketball, soccer, golf, motorsports and more for publications such as the Tampa Bay Times, SaturdayDownSouth.com, SaturdayTradition.com and FanRag Sports. He now lends his expertise to TopUSCasinos.com, among other duties.