Two more NFL teams announced partnerships with casinos last week, giving the NFL 10 total teams which have officially entered sponsorship agreements with casinos since the league expanded its guidelines in 2018 related to club deals with casino operators.
The Green Bay Packers and Buffalo Bills are the latest teams to jump into the lucrative world of casino partnerships, signing deals with the Oneida Nation and Seneca Resorts & Casinos, respectively.
The Packers announced via the team’s official website the extension of their longtime partnership with the Oneida Nation to make the Oneida Casino in Green Bay the team’s official casino.
The two organizations have worked together on different programs over the past 20 years, and the new marketing efforts the team and the casino will carry forward include various summer sweepstakes as well as a special VIP Weekend for the Packers-Raiders game on Oct. 20.
“We look forward to continuing to build upon our partnership by creating new and exciting experiences for fans in the years ahead,” said Craig Benzel, Packers VP of sales and business development.
The Bills announced via team website a similar sponsorship agreement with Seneca Resorts & Casinos, which operates several casinos stationed throughout the New York State area including one in Buffalo.
Seneca Resorts and Casinos is now Buffalo’s official casino partner and the company will offer prize giveaways and sweepstakes targeted at Bills fans. Additionally, the new agreement extends the life of the branded Seneca Studios at One Bills Drive which is where team-related radio shows are simulcast to local affiliate radio stations.
“Seneca Gaming’s commitment to elevating the guest experience is directly in line with our goal of focusing on the fan,” said Dan Misko, Sr. VP of Business Development for the team’s parent company, Pegula Sports & Entertainment.
“We’re proud to expand our partnership with Seneca Resorts & Casinos and work together to create memorable experiences for Bills fans, who we place first in all that we do.”
The Dallas Cowboys were the first team to strike a sponsorship deal with a casino under the NFL’s new sponsorship guidelines in September 2018 when it announced a partnership with WinStar World Casino in Oklahoma.
Other teams to strike sponsorship deals with casinos include the Atlanta Falcons, Baltimore Ravens, Chicago Bears, Indianapolis Colts, New Orleans Saints, Oakland Raiders and Philadelphia Eagles, who all have deals with Caesars. The New York Jets partnered with 888 and MGM Resorts.
Moreover, the NFL struck its own deal with Ceasars Entertainment back in January, which includes the exclusive right for that company to use NFL trademarks to promote its various products and properties, including the Super Bowl and NFL Draft.