Colorado Casino Strikes Sports Betting Product Deal With ISI

Colorado Casino Strikes Sports Betting Product Deal With ISI
By Jim Tomlin

As Colorado ramps up efforts to get its legal sports betting program in place, the Wildwood Casino in Cripple Creek has struck an agreement with ISI Race & Sports.

The casino temporarily shut down March 17, as casinos around the nation closed in the wake of the coronavirus. But Wildwood is continuing with plans for a 102-room hotel in addition to adding sports betting options to a casino area that includes more than 500 slot machines and 14 table games.

Sports betting is scheduled to launch in Colorado on May 1. When the state takes its first legal sports bets, ISI will provide hardware and software plus marketing services to Wildwood Casino, pending approval from the Colorado Division of Gaming, according to a release.

Colorado Sports Betting Snapshot

The Colorado legislature passed a bill to legalize sports betting last year and last November the state’s voters narrowly passed a referendum, as mandated by Colorado’s constitution, to legalize Proposition DD.

Colorado plans to have legal sports betting running by May 1; there has been no indication yet that coronavirus concerns will delay that goal.

The Colorado sports betting market is expected to be well-received. Denver in particular is a sports-mad town with franchises in the NFL, NBA, MLB, NHL and MLS. The Wildwood Casino is 40 miles west of Colorado Springs and about 110 miles south of Denver, and is operated by the American Gaming Group.

More About Wildwood Casino

"Wildwood has become the market leader for casinos in Cripple Creek and we wanted a partner who could help us achieve the same status for retail and online sports betting," American Gaming Group CEO Joseph J. Canfora said in the release. "We are able to combine our extensive knowledge of the local Colorado market with ISI's 20 years offering sports betting services and the Amelco betting platform and native mobile apps to create a winning experience for our customers.”

Wildwood Casino bills itself as the “Highest Casino in the World” at 9,593 feet above sea level. When mobile sports betting launches in Colorado, state residents will be able to bet at physical locations as well as through their mobile devices at top U.S. online casinos.

"We are very excited about the opportunity to help bring sports betting to Colorado," ISI President Bill Stearns said in the release. “We've been doing this for more than 20 years and have developed best practices that help our partners get out of the gate early and maintain their lead in sports betting.”

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Jim Tomlin has more than 30 years of experience in sports journalism as an editor and writer. He has covered pro and college sports from football, baseball, basketball, soccer, golf, motorsports and more for publications such as the Tampa Bay Times,, and FanRag Sports. He now lends his expertise to, among other duties.

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