On Oct. 30, a guitar smash ceremony marked the grand opening of the $450 million Hard Rock Hotel & Casino Sacramento at Fire Mountain, which broke ground in 2016. Operated by the Enterprise Rancheria, the new Hard Rock Casino is located approximately 40 miles north of Sacramento in Wheatland, California.
Celebrating in true Hard Rock style, the festivities continued all weekend long with a star-studded grand opening celebration that included a performance from British rock legends Def Leppard, Sacramento Business Journal reported.
On Nov. 3, casino guests enjoyed exciting marketing campaigns, including $10 in free plays, car giveaways and a cash prize of $1,000,000. The new Hard Rock Casino is continuing major marketing promotions throughout November, including a $100,000 giveaway on Nov. 24 and a 2020 Mercedes GLC drawing on Nov. 30.
The weekend grand-opening celebration also included a $100,000 donation from the Hard Rock Heals Foundation and the Hard Rock Casino Sacramento to the Enterprise Community Foundation, the charitable entity of Enterprise Rancheria Tribe.
"We are extremely excited that Hard Rock Hotel & Casino Sacramento at Fire Mountain is able to open its doors to locals, travelers, and lovers of the Hard Rock brand," said Jon Lucas, chief operating officer of Hard Rock International, according to a report by PR Newswire. "The development of the property has been such an amazing endeavor, and we could not have done it without the incredible partnership between the Enterprise Rancheria Tribe and the Seminole Tribe of Florida."
Enterprise Rancheria first applied to secure the land for the Hard Rock Casino Sacramento site in 2002. The new gambling hall is about a mile from the Toyota Amphitheater in Yuba County, where Def Leppard performed during the grand opening weekend.
The Hard Rock Casino and Hotel sits on 300,000 square feet of land and features a 60,000 square-foot gaming floor with 1,587 slot machines and 57 table games with hundreds of pieces of music memorabilia scattered throughout.
The facility also boasts six restaurants, a 169-room hotel, a 10,000 square-foot convention space and an 8,000 square-foot ballroom.
The new casino is expected to give the Sacramento area an economic boost, including employing primarily locals.
“Many of our employees come from right here in the Sacramento area. We made a promise to hire locally, and that resulted in 70% of our staff coming from Yuba and Sutter counties. We had over 35,000 applications for 1,300 positions, which shows you the power and appeal of the Hard Rock Brand,” said Mark Birtha, president of Hard Rock Hotel & Casino Sacramento at Fire Mountain, PR Newswire reported.