Borgata held the grand opening for its brand new $12 million sportsbook on June 29.
With an event including Shaquille O’Neal, Borgata introduced the world to its new sportsbook, upping the Atlantic City arms race to provide bettors with the best sports betting experience.
The Moneyline Bar & Book is a new 8,000 square-foot facility, featuring a 40-foot video wall, 35-foot bar and 19 built-in slot machines. There are screens all around the room so players can watch whatever they need from anywhere at the bar. Six betting windows and kiosks are available for players to place bets.
Borgata connected Moneyline to the Level One Cocktail Bar & Lounge for those who want to bet on things other than sports and video slots. At least four blackjack tables are available at Level One.
Back in Moneyline, odds and schedules crawl along the walls below TVs, while other banks of monitors are dedicated to the odds. Based on the grand opening, the 40-foot video wall will be showing five different games: One centered, featured game and four secondary games on the wings of the wall.
Moneyline essentially replaces the Race & Sports Book, still situated directly across from Moneyline. Race & Sports Book was the original sportsbook opened at the beginning of New Jersey sports betting. Most of the sports betting will be moved to Moneyline while Race & Sports Book will have horse racing wagering.
Borgata President and CEO Marcus Glover spoke with the local press at the event. He told The Press of Atlantic City:
"Since Borgata arrived in the market more than 15 years ago, we have maintained a steadfast dedication to property growth and development, and we believe our new concepts confirm our position.
"We felt Borgata’s guests deserved something that would advance the market by bringing together sports, culinary, entertainment, gaming and nightlife into a destination experience they can enjoy seven nights a week."
Borgata was the first casino to open a sportsbook in Atlantic City over a year ago. June 24 saw the beginning of sports betting outside of Nevada. A year later, New Jersey surpassed Nevada for the amount of money wagered in sports betting for the month of May.
Since then, six other sportsbooks have opened across New Jersey. However, Borgata now has the largest sportsbook in New Jersey. Ocean Casino Resort, which opened a 7,500 square-foot sportsbook, had been the largest.