3 Takeaways from New Hampshire’s Record Sports Betting Month

By Jim Tomlin

New Hampshire had a record sports betting month in September.

The state’s mobile and retail record numbers both fell last month as football season got underway, and the total sports betting handle of $68.1 million easily broke the old mark of $59.8 million, set in January.

Here are three takeaways from the latest New Hampshire sports betting figures:

Mobile Surpasses $50M For First Time

The mobile sports betting numbers in New Hampshire broke new ground in September, surpassing $50 million for the first time since the state launched sports betting in December 2019.

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To be exact, the online wagering figure was $50,460,826, breaking the mark of $49.44 million set in January 2021, according to the New Hampshire Lottery. September saw a 70.7% increase in mobile handle from August’s $29.56 million. The gross gaming revenue rose 136%, from August’s $1.6 million to nearly $3.8 million.

DraftKings is the only option for mobile and retail sports betting in New Hampshire. In exchange for a deal granting the operator exclusivity in the state, DraftKings agreed to pay 51% of GGR for mobile betting and 50% from retail outlets.

In its first full fiscal year, from July 2020 to June 2021, New Hampshire had $436 million in mobile sports betting action and $520.65 million total (including retail). The state is on pace to easily surpass those numbers in the 2021-22 fiscal year, with $110.4 million in online handle and $141 million overall through three months.

Retail Outlets Also Set Mark

The retail portion of New Hampshire sports betting also set a record in September at $17.66 million, breaking the mark of $11.36 million set in March.

The New Hampshire Lottery has thus far granted three retail sports betting locations to DraftKings in New Hampshire: At The Brook in Seabrook and at DraftKings Sportsbook at Filotimo locations in both Manchester and Dover. The Seabrook location was the first to open, in August 2020.

All three physical sportsbooks are in the southeast portion of the state, close to the Massachusetts border. Massachusetts has had plenty of proposals to legalize sports betting but no law has passed. Residents in the northern part of New England’s largest state can easily cross into New Hampshire to place bets.

Football Season Supercharges Betting Numbers

The start of football season has set off a cascade effect as several states have set new sports betting handle records in September, with New Hampshire the latest state to join that list.

The wagering in New Jersey reached a milestone as the state became the first to pass $1 billion in sports betting handle for one month. Sportsbooks in Michigan ($386.8 million), Indiana ($355 million) and Iowa ($210 million) also rewrote their handle records in September with NFL and college football seasons getting underway.

The New England sports betting scene also got a boost in recent weeks with Connecticut launching its retail sports betting operations on Sept. 30, followed by mobile sports betting and iGaming last week.

Along with New Hampshire and Connecticut, Rhode Island also offers sports betting in New England. With Massachusetts remaining on the sidelines, expect New Hampshire to break its wagering handle records again before 2021 ends, perhaps in October.

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Jim Tomlin
Jim Tomlin has more than 20 years of experience in sports journalism as an editor and writer. He has covered pro and college sports from football, baseball, basketball, soccer, golf, motorsports and more for publications such as the Tampa Bay Times, SaturdayDownSouth.com, SaturdayTradition.com and FanRag Sports.
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Jim Tomlin has more than 20 years of experience in sports journalism as an editor and writer. He has covered pro and college sports from football, baseball, basketball, soccer, golf, motorsports and more for publications such as the Tampa Bay Times, SaturdayDownSouth.com, SaturdayTradition.com and FanRag Sports.
... Read More